"Microsoft’s ad ambitions for ChatGPT-powered Bing bring new opportunities — and questions"

"It’s now been a week since Microsoft revealed its new ChatGPT-powered Bing search engine and accompanying Edge browser. The way Microsoft sees it, just gaining another 1% of market share could give the company another $2 billion in ad revenue." (Digiday)

"Even without any new ChatGPT-specific ad products — at least not yet — experts are wondering what the future of advertising on Bing might look like, and whether it’ll be able to win over both users and marketers alike." (Digiday)

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